Say hello to Yelii’s, a Brand Concept Project for a cozy coffee shop with a sisterly vibe.

Yelii’s uses warm and earthy pastels as well as rounded shaping to give the sense of comfort and welcoming. The pictorial logo is a striding espresso cup sporting glasses and a couple heart shaped splashes coming from it’s rim; the personification of the little mug as well as the brand name itself coming from the project’s client, my older sister, Nayeli.